Traditional web design is a huge time investment with a large up-front cost. This method often runs late and goes over budget, adding strain for both the client and the vendor. As a data-driven approach, growth driven design (GDD) launches your website quickly and within budget. Instead of setting it and forgetting it, growth-driven design focuses on continually updating and optimizing the website based on data and user feedback.
Growth-driven design starts with a launch pad that focuses on high-impact pages, such as the homepage, services page, contact page, and the other most important pages to your site. From there, we track website usage and user patterns to determine the best course of action in designing your site and adding further pages. GDD increases the likelihood of achieving marketing performance goals, such as increasing leads, sales, and profit. Below are the four steps:
The goal is to get your website up and running quickly and make changes continually as opposed to spending up to a year of perfecting a website before it launches, which may or may not be successful. Traditional web design typically takes three to six months to complete while GDD takes about 30-45 days to launch.
Typically, once a traditional website is launched, it is not updated for at least two years while a growth-driven design website is updated frequently. We continually optimize the website, ensuring your website is growing and meeting your goals.
The growth-driven design process begins with forming strategies and goals to identify what we are trying to accomplish, along with buyer personas to better understand your audience.
We then do research with a website and analytics audit to better understand how users arrive at and interact with your site. By gathering user feedback, the research will help us identify how to improve the user experience on your new website.
Finally, we will work with you to develop a wish list of everything we can think of to improve your website. There will be two lists; a “nice-to-have” list and a “must-have” list. The must-have list will include high-impact pages that will be launched right away while the nice-to-have list will be launched in phase two.
During this phase, we focus on your website’s visitors. We will learn how changes to the website affect the user and gather additional feedback to determine what works best for your audience. These continuous improvements will be made in monthly cycles.